The 15-Second Ad Video Format for E-Commerce Brands

A conversion-focused 15-second vertical ad video format for e-commerce brands: hook, product, benefit and call-to-action structure.

For e-commerce brands, the 15-second vertical video is one of the most effective formats to quickly introduce the product and move the viewer to act.

Ideal structure

• 0-3s: Hook — product or attention-grabbing opening
• 3-10s: Product and its strongest benefit
• 10-15s: Clear call (buy / explore)

One format for every platform

9:16 vertical works full-screen on Reels, TikTok and Shorts. Produce one video and use it across all platforms.